Issue One 2018
2018, Vol. 5 issue 1, (January)
Leadership competencies in healthcare
Marketing of hospital services is among the main priorities of healthcare managers. A number of healthcare establishments, however, still lack a marketing department.
The paper analyzes data from a survey carried out among 100 medical specialists and employees at Medical Complex Doverie in Sofia, Bulgaria.
Results show that the management of a healthcare establishment requires a high level of competence of the healthcare manager in every field. It requires in-depth knowledge, broad-mindedness, as well as wide general knowledge.
Authors:Valchin Garov; Multi-profile Hospital for Active Treatment “Doverie”;
Svetoslav Garov; Faculty of Public Health, Medical University of Sofia;
Dimitar Gugutkov; Multi-profile Hospital for Active Treatment “Doverie”;